June 19, 2013
1:00 pm - 2:00 pm EDT

Sponsored by

Symposium Course Description:

A key challenge of conducting surveys, registries and other post-approval prospective observational studies is finding enough “real-world” participants. Through its network of community pharmacists, McKesson knows and connects with a high volume of these patients every day. Hear from a community pharmacist and an expert in pharmacy-based patient recruitment from McKesson about how to find eligible, informed and interested real-world patients by leveraging prescription data and pharmacist-patient relationships that are unique to the community pharmacy setting. Speakers will explain the StudyLink Program process, share case studies and participate in a Q&A.

Learning Objectives:

• Understand the value of leveraging prescription data and pharmacist-patient relationships to recruit participants into post-approval prospective observational and other types of studies.
• Realize the opportunity within the community pharmacy channel for identifying and engaging a large pool of “real-world” patients for prospective observational studies.
• Understand the unique process, and specific pharmacy-directed outreach strategies, by which the McKesson StudyLink Program can identify, prescreen and refer highly qualified and interested study participants through the community pharmacy.
• Understand the desire and willingness of the public to engage in studies after learning about them from their community pharmacists, based on key findings from market research conducted by the Center for Information and Study on Clinical Research Participation (CISCRP); Understand the motivation and interest of community based pharmacists – who are well known for their strong personal relationships with patients – to participate in programs like StudyLink.

Who Should Attend:

• Anyone conducting or planning patient recruitment for surveys, registries or other post-approval prospective observational studies:
  • Health economics and outcomes research
  • Epidemiology
  • Clinical operations
  • Medical affairs
  • CROs and patient recruitment agencies

Program Agenda:

• Introductions
• McKesson Overview
• The Retail Pharmacy Market and the Evolving Role of the Community Pharmacist
• Overview of the McKesson StudyLink Program
• Explore a Case Study
• Q & A

Speaker Information:

Carrie Hurwitz, BS, MBA
Sr.Director, Corporate Strategy & Business Development
McKesson Corporation

Carrie Hurwitz is responsible for the development and implementation of new business opportunities to meet evolving customer needs at McKesson. After joining McKesson in 2009, her initial focus was on McKesson’s hospital and health system customers, with emphasis on ambulatory pharmacy. Her current responsibilities are centered around the creation of new capabilities to aid in drug development, specifically with respect to patient recruitment for clinical research.

Prior to joining McKesson, Hurwitz gained industry experience working for pharmaceutical and biotechnology manufacturers, primarily dedicated to clinical trial management and drug development strategy.

Carrie holds a BS in Biology from the University of Massachusetts at Amherst and an MBA from the Haas School of Business at the University of California at Berkeley.

Facilitator Information:

Susan Sikora
Healthcare Communications Consultant
Conduit Health Communications

Susan Sikora is a nationally recognized healthcare communications consultant, strategist and business development expert. As founder of Conduit Health Communications LLC, she has leveraged her 20 years’ experience and network of contacts into a unique business model designed to connect health and life science organizations with a trusted network of key communications resources.

Susan has an impressive track record in shaping mutually beneficial alliances among industry, advocacy, academia, and the healthcare community, fostering many relationships among these stakeholders to advance patient care. She specializes in clinical research communications, volunteers for CISCRP, is recent chair of the communications committee for the Cystic Fibrosis Foundation of the Carolinas, and provides communications counsel to several global R&D-focused organizations.

If you have any questions leading up to the Web Seminar, please feel free to reach out to us at studylink@mckesson.com. In addition, you can access other helpful resources on pharmacy based recruitment, including a white paper, case study, and podcast at www.mckessonstudylink.co